It was distinctive, and playful, and the octothorpe (or pound sign, or hash, or whatever name by which you know it) resembled the same character that you see in front of channels in our product. Our first logo was created before the company launched. A good reason to change a logo is that it’s not doing the job you want it to do-and because a simpler, more distinctive evolution of it could do that job better. etc., but that’s not a good enough reason to change a logo. ![]() That said, change is inevitable, and something to be embraced, etc. And yet, here we are to explain why we decided to evolve it.įirstly, it’s not change for the sake of change. ![]() We loved our old logo, and look, and know many felt the same. ![]() Today we’re launching a new logo, as we start to refresh our look in general.
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